Takeya Brand & E-Commerce Launch
Takeya is an active fitness brand that specializes in insulated hydration, aka water bottles. Originally established in Japan, Takeya decided to bring their 55 years of experience to the Southern California Coast. With basically a launch of a new re-brand, as well as their new “Actives” bottle line, they looked to Young Company to design and build a new e-commerce site.
My role on this project as the Lead Graphic Designer was to take Takeya’s new brand style guide and implement it across mood board pitch decks, website concepts and all front end digital assets for their new e-commerce site. Making sure that all design assets and images were correctly sized and edited was key to helping our Senior Web Developer in building the site out.
Here are some of the concept designs and direction for the mood board and pitch.
Glimpse of the shop and its interface.